Jo SaundersJo Saunders


Jo Saunders is a digital marketing consultant and social media educator known for demystifying the complexities of LinkedIn. She is passionate about guiding individuals and organisations to connect and communicate authentically to attract opportunities, through training, mentoring and consulting.

With 20 years’ experience in event management and marketing, Jo works with businesses to communicate their brand message, market their events and showcase their team talent and brilliance. Jo has trained thousands of people around Australia in using LinkedIn more effectively, has been a judge of the Australian Web Awards for the last 3 years, has been featured in the book ‘Getting Your Business LinkedIn’, was voted one of the top 100 influential people in Western Australian small business, and was named as one of the top 200 LinkedIn practitioners in the world. Be sure to check out her LinkedIn Profile to discover more


How To - Learning a new 'something' to put in my speaker toolkit

Mastering LinkedIn to Substantially Grow Your Speaking Business!

Your LinkedIn Profile - Does It Help or Hinder You in Your Speaking Business? Love it or Hate it - you need it.

LinkedIn is the savvy speaker’s secret weapon. Used well it can boost your leads and opportunities. With close to 8 million Australian’s using LinkedIn, and over 400 million around the world, your ideal clients are not only on LinkedIn, but are looking for you. If your profile has been neglected or doesn’t exist, we have a problem. This free platform is an essential part of any speaker toolkit.

In this hands on session you will be educated, inspired and guided to take your LinkedIn Profile from drab to fab. The journey will start with the sheer importance of LinkedIn as an essential in your speaker toolkit;

  1. Create your LinkedIn Digital Roadmap
  2. Build your no-cost highly-ranked speaker landing page
  3. Strategies to find your ideal clients and audience
  4. Building relationships through connection management
  5. Content repurposing strategies to stay top of mind
  6. How to create a process your VA or assistant can manage for you
  7. Reviewing your Digital Roadmap and important metrics

Beware – be prepared to leave this session changed!